Thursday, 5 November 2015

Time Warner plans to win back cord cutters by showing fewer ads

Time Warner plans to win back cord cutters by showing fewer ads

The broad trend in the television industry is that viewers are moving away from linear, ad-supported programming toward on demand, a la carte viewing they can pay for directly. The response at Time Warner has been to begin offering premium networks like HBO to customers without a cable subscription, allowing anyone with an internet connection to pay for access. On today's earnings call, the company said it also plans to try and increase the value...
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