Nintendo's Tokyo store isn't large enough for its fan base

Just before Christmas, a trip to Nintendo Co.’s flagship store in Tokyo would have required an hour’s wait just to get in and buy a plush Mario toy or a set of chopsticks bearing Luigi’s face. Opened in November on the sixth floor of the renovated Shibuya Parco shopping mall, the constantly packed 300-sq.-meter showcase exhibits the appeal of Nintendo’s intellectual property contrasted against the conservatism that leads it to habitually underestimate its popularity.
Read more: https://www.japantimes.co.jp/news/2019/12/29/business/corporate-business/nintendos-tokyo-store-isnt-large-enough-fan-base/#.XgoBoiROmaM?source=Snapzu