Ford’s F-150 Lightning Electric Pickup Truck Undercuts Rivals With $40,000 Starting Price

Ford Motor Co. plans to undercut several rival producers of electric pickup trucks when its battery-powered F-150 goes on sale next year. The company revealed prices for its newest truck—the first fully electric version of its top-selling and most-profitable vehicle—during an event Wednesday evening at its Dearborn, Mich., headquarters.
Read more: https://www.wsj.com/articles/ford-to-unveil-electric-f-150-lightning-pickup-truck-11621441759?source=Snapzu