Propelled by the success of The Lego Movie as well as its strong foothold in the toy industry, Lego overtook Ferrari this year to nab the World’s Most Powerful Brand title, said Brand Finance. Lego scored a 93.4, blasting past Ferrari, which fell from number one into ninth place. Brand Finance’s Brand Strength Index ranks companies according to traits such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. The Index measures brand strength relative...
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