How Esurance Lost Its Mascot to the Internet

If you watched TV in the mid-2000s, you probably saw Erin Esurance. Fitted in a leather catsuit and sporting a spunky pink haircut, the 2D-animated secret agent navigated her way through a variety of 30-second national commercial spots. The face of insurance start-up Esurance, she battled giant robots (who represented “overpriced competitors”), scaled her way up buildings, and occasionally took showers on screen for no apparent reason.
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