What Sort of Man Reads Playboy? The Ultimate Male According to the Bunny Magazine - Flashbak Ads from 1958-1974

Anyone who has opened a Playboy magazine from the 1960s-70s will recognize the “What sort of man” advertising campaign. These self-promotions appeared in every issue for many-a-year, terminating before the 1980s arrived. Each advert was a full page consisting of (1) a photograph of a studly male being admired by the ladies and (2) text explaining why they are such awesome consumers – why companies should be lining up to put adverts in Playboy to target these jetsetting big-spenders.
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