Ad technology is ruining the web as dubious websites game traffic to take advantage of the algorithms the ad tech companies use to place ads, according to a paper out from Kalkis Research, a French research firm. News organizations, desperate for traffic, feed into the system by using systems such as Taboola and Outbrain which often link to these shell sites, the report says.
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http://snapzu.com/gladsdotter/report-ad-tech-and-the-garbage-content-it-funds-is-killing-the-web
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