Why Consumers Use Ad Blockers And What Motivates Them Not To

A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half of those polled in a survey (45%) said they install ad blockers to avoid dealing with pop-up ads, 40% do not want to be "bombarded" with ads, and 30% want to block pre-roll ads that prevent access to content.
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