98 personal data points that Facebook uses to target ads to you

Facebook built the world's best ad platform by tracking your behavior online and off it. Facebook, in its omniscience, knows that you’re wondering how they do that — and it would like to reassure you. The social network just revamped its ad preference settings to make them significantly easier for users to understand. They’ve also launched a new ad education portal, which explains, in general terms, how Facebook targets ads. But it remains to be seen whether users are pleased or frightened by the new information they suddenly have.
Read more: https://www.washingtonpost.com/news/the-intersect/wp/2016/08/19/98-personal-data-points-that-facebook-uses-to-target-ads-to-you/?source=Snapzu