Apple's 'This Is 7' Ad Campaign Translates As 'This Is Penis' In Cantonese, Causing Much Laughter In China

After this week's unveiling of the new water-resistant, headphone jack-free iPhone 7, Apple kicked off an ad campaign with the phrase "This is 7," apparently not knowing that directly translating that to Cantonese basically means "This is penis" or "dick" in slang. As Quartz reports, Cantonese speakers in Hong Kong are delighted with the unintended joke, since the character for "seven," pronounced tsat, is frequently used in slang not only for "penis" but to mean "goofy" or "dorky," as in "You're so seven."
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