Monday 22 May 2017

TV’s ad dollars aren’t going away but TV’s viewers are

TV’s ad dollars aren’t going away but TV’s viewers are

The TV business just completed its annual “upfront” week, where the big networks advertise their shows to advertisers. As always, this involved glitzy presentations and lots of booze. One new twist this year: The networks took time to denigrate Facebook, Google and the rest of the digital advertising world. Those guys have real problems, but they pale compare to TV’s real problem: Its audience is melting away, year by year.
Read more: https://www.recode.net/2017/5/19/15660400/tv-shows-advertising-dollars-viewers-chart?source=Snapzu

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