Thursday, 13 July 2017

Millennials don’t like motorcycles and that’s killing Harley’s sales

Millennials don’t like motorcycles and that’s killing Harley’s sales

"We estimate rider growth has declined from a 3-5% annual growth pace pre-financial crisis to close to 0% today," wrote Beckel. "If our back-tested model is predictive of the future, we expect rider growth will dip into negative territory in 2017 and stay in negative territory for at least the next five years."
Read more: http://www.cnbc.com/2017/07/12/millennials-dont-like-motorcycles-and-thats-killing-harleys-sales.html?source=Snapzu

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