Why New Companies Looking For Success Should Try To Find Their 'Pink Oceans'

You may have heard of the idea of a blue ocean versus a red ocean when it comes to product development. They're pretty simple concepts: A red ocean is the idea that there is a ton of competition in the area you’re trying to compete in, whereas a blue ocean is the concept that you’re in an area where you’ve got the whole ocean to yourself.
Read more: https://www.forbes.com/sites/afifghannoum/2016/12/15/why-company-innovation-should-sail-towards-pink-oceans-not-blue-ones/?source=Snapzu