Steve Jobs' former ad man says Tim Cook is getting 'vanilla' advice that is making Apple bland

Steve Jobs' former ad guru Ken Segall thinks Apple CEO Tim Cook is getting vanilla advice and that the company is not taking enough risks in its marketing. He added that Apple was failing to create personalities around new iPhones.
Read more: https://www.businessinsider.com/apple-former-ken-segall-tim-cook-vanilla-advice-2018-7?source=Snapzu