New Colin Kaepernick Ads Have Already Created $163 Million in Buzz for Nike

Nike Inc.’s market capitalization is down $3.4 billion since the company released its latest ad campaign featuring controversial quarterback-turned-activist Colin Kaepernick. But it’s not all bad news. The latest estimates put the value of the media exposure from the campaign at more than $163 million, according to Apex Marketing Group — almost four times the $43 million tallied in the first 24 hours since the ad debuted.
Read more: http://time.com/money/5388940/colin-kaepernick-nike-ad-publicity/?source=Snapzu