Facebook lured advertisers by inflating ad-watch times up to 900 percent: lawsuit

Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims. A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.
Read more: https://www.mercurynews.com/2018/10/16/facebook-lured-advertisers-by-inflating-ad-watch-times-up-to-900-percent-lawsuit/?source=Snapzu