‘Shooting,’ ‘Bomb,’ ‘Trump’: Advertisers Blacklist News Stories Online

Companies are increasingly insisting their ads do not appear near articles or videos that contain any of a long list of words. The blacklists are becoming more sophisticated, specific and extensive. Publishers worry about the revenue hit.
Read more: https://www.wsj.com/articles/advertisers-blacklist-hard-news-including-trump-fearing-backlash-11565879086?source=Snapzu