Data Shows 90 Percent of Streams Go to the Top 1 Percent of Artists

In its early days, streaming offered a glimmer of a utopian free-for-all: A music landscape where all artists had equal chances of making it big, where a $9.99-per-month endless buffet of music would drive listeners away from the mainstream and into the niche. Wired editor Chris Anderson was so optimistic in 2004 that he famously suggested that streaming would upend our notions of supply and demand, creating a “long tail” where the non-hits would get a bigger share than they ever had before.
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