After a years-long process, data protection officials across the European Union have ruled that Europe’s ad tech industry has been operating unlawfully. The decision, handed down by Belgium’s APD (.PDF) and agreed by regulators across the EU, found that the system underpinning the industry violated a number of principles of the General Data Protection Regulations (GDPR). The Irish Council for Civil Liberties has declared victory in its protracted battle against the authority which administers much of the advertising industry on the continent: IAB Europe.
Read more: https://www.engadget.com/european-union-gdpr-ad-tech-unlawful-iccl-iab-europe-125735068.html?source=Snapzu
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