AMC Theatres is charging higher prices for tickets to The Batman, CEO Adam Aron announced Tuesday, as the movie theater chain begins to experiment with so-called variable pricing for different films. The news marks the arrival, at last, of a long-anticipated change in strategy for movie theaters, coming as the business continues to struggle amid the COVID-19 pandemic.
Read more: https://ew.com/movies/amc-charging-higher-prices-for-the-batman-tickets/?source=Snapzu
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