One year later, Apple's privacy changes helped boost its own ads business, report finds

A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch. Now over a year old, App Tracking Transparency, or ATT, reached mass adoption in June 2021, allowing for a comparative year-over-year analysis of the post-ATT mobile ads landscape, which finds how Apple has benefitted from the privacy update.
Read more: https://techcrunch.com/2022/09/06/one-year-later-apples-privacy-changes-helped-boost-its-own-ads-business-report-finds/?source=Snapzu