Meta wants EU users to apply for permission to opt out of data collection

Meta announced that starting next Wednesday, some Facebook and Instagram users in the European Union will for the first time be able to opt out of sharing first-party data used to serve highly personalized ads, The Wall Street Journal reported. The move marks a big change from Meta's current business model, where every video and piece of content clicked on its platforms provides a data point for its online advertisers.
Read more: https://arstechnica.com/tech-policy/2023/03/facebook-gets-to-decide-whether-eu-users-can-object-to-invasive-targeted-ads/?source=Snapzu