Apple versus Facebook on ad-tracking: Harvard sides with Apple

We’ve seen an increasingly heated Apple versus Facebook battle over the upcoming App Tracking Transparency feature, which will require apps to seek permission to capture data that can be used to deliver personalized ads. Facebook has claimed that the change will hurt small businesses by making their ads much less effective. But a piece in the Harvard Business Review says that this is misleading...
Read more: https://9to5mac.com/2021/02/05/apple-versus-facebook-harvard/?source=Snapzu