Zen is having a moment, in the tech world at least. For starters, there is Zenefits, the benefits startup; Zenfolio for photo hosting; and ZenPayroll for, well, payroll. So many startups now include the word “zen” in their name that Zendesk, the cloud customer support company, felt forced to do something decidedly un-zen about it. The 7-year-old San Francisco company has filed nearly three dozen proceedings with the U.S. Patent and Trademark Office to block...
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