Tuesday, 17 March 2015

Coke is a healthy snack: How company pays to get out that message

Coke is a healthy snack: How company pays to get out that message


If a column in honor of heart health suggests a can of Coke as a snack, you might want to read the fine print. The world's biggest beverage maker, which struggles with declining soda consumption in the U.S., is working with fitness and nutrition experts who suggest its cola as a healthy treat. In February, for instance, several wrote online pieces for American Heart Month, with each including a mini-can of Coke or small soda as a snack idea.

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