A number of things crossed Bruce Lowry’s mind as he listened to Nintendo of Japan President Hiroshi Yamauchi speak. It was 1985, and the company—flush with capital thanks to the success of arcade sensation Donkey Kong—was poised to move into the American home console market. Yamauchi was undeterred by the fact that retailers were still stinging from the 1983 implosion of video games: oversaturation and poor quality control had led to...
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