Sunday, 19 April 2015

No Cure for Keurig? Your New (single serve) Habit is Cutting Growth in the Coffee Market

No Cure for Keurig? Your New (single serve) Habit is Cutting Growth in the Coffee Market


Americans still drink more coffee than any beverage except water, but expanded use of single-serve machines has slowed demand growth for a $52 billion market in the U.S., the world’s biggest consumer. That’s hurt sales at a time when ample inventories of the commodity have sent prices tumbling.

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