Thursday, 23 April 2015

Why Are Brands Suddenly Embracing 4/20?

Why Are Brands Suddenly Embracing 4/20?

The nation’s attitude towards marijuana is changing, and with that, we’re starting to see more brands let loose and embrace cannabis culture. Just a few years ago, we were hard-pressed to find a ton of brands acknowledging April 20, a.k.a. Weed Appreciation Day. But this year, major brands like Pepsi, Spotify, and HBO came out in droves to drum up engagement around the big day on Twitter.
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