How Beats Tricks You Into Thinking It Makes a Premium Product

The sneaky designers at Beats by Dre employ a clever trick to make you think that the company’s plastic headphones are durable products worth the premium price. Beats by Dre headphones are garbage. Besides their crappy sound, they’re basically designed to break. And yet they sell millions of pairs of headphones. It’s practically a perfect business: Take crap and sell it for a fortune. How do they do it? In part it’s marketing, and you know, Dr. Dre. But there’s more.
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