One year ago, the idea of shopping directly from Google, Pinterest, Twitter or Facebook was mostly unheard of. Today, these companies are hoping it becomes one of the hottest Internet trends over the next year. Within the last 11 months, all four of these massive digital platforms have announced plans to either test or introduce some version of a “Buy” button, salivating over the chance to turn their social networks and discovery platforms into shopping malls as well.
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