The Shady, Risky, Highly Influential Business of “Parody” Twitter

They call themselves “parody” accounts, and furiously tweet whatever they think will earn them more followers in their chosen “niche.” Behind the curtain lies a network of social media wizards who make a real living off managing and monetizing these accounts. Except this summer, some #influencers felt their grip on the zeitgeist slipping, as dozens of “Twitter-famous” parody accounts have been suspended in a "Twitterpocalypse.” Amanda Hess investigates.
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