US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup

A government-controlled industry group targeted popular food bloggers, major publications and a celebrity chef as part of its sweeping effort to combat a perceived threat from an egg-replacement startup backed by some of Silicon Valley’s biggest names, the Guardian can reveal. The lobbyists’ media counterattack, in possible violation of US department of agriculture rules, was coordinated by a marketing arm of the egg industry called...
Read more: http://ift.tt/1LTWmz1