The story of MySpace's rise, fall, and (so far failed) resurrection is a kind of case study for internet companies. In 2006, three years after it launched, MySpace became the most visited site in the US by some metrics, and it became known as a launching pad for musicians after artists like Calvin Harris, the Arctic Monkeys, and Lilly Allen got IRL famous after attracting attention on the social network. In 2005, Rupert Murdoch's News Corp bought MySpace for a then-eye-watering $580 million.
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