Now is the time for Apple to enter the VR market, but it shouldn't go all in

Apple has long been rumored to have an interest in the virtual reality market, but the company itself has always remained quiet on the technology. That’s not an unusual strategy for Apple, though, as it often only makes very general, or even negative, comments about a technology until it is ready to announce its own foray into a market. During the company’s earnings call for the first quarter of 2016, however, CEO Tim Cook was asked...
Read more: http://snapzu.com/hiihii/now-is-the-time-for-apple-to-enter-the-vr-market-but-it-shouldnt-go-all-in