Amazon Is Quietly Eliminating List Prices

In a major shift for online commerce, Amazon is quietly changing how it entices people to buy. The retailer built a reputation and hit $100 billion in annual revenue by offering deals. The first thing a potential customer saw was a bargain: how much an item was reduced from its list price. Now, in many cases, Amazon has dropped any mention of a list price. There is just one price. Take it or leave it. The new approach comes as discounts both online and...
Read more: http://www.nytimes.com/2016/07/04/business/amazon-is-quietly-eliminating-list-prices.html?source=Snapzu