The Rise and Fall of the 1-900 Number

On the 16th episode of the 7th season of Saturday Night Live, Eddie Murphy threatened to kill a lobster. “You want to save Larry the Lobster,” Murphy told the viewers, “dial 1-900-720-1808. If you want to kill him, dial 1-900-720-1909. Now, unless you call in to save him, we’re going to boil Larry’s little butt right here on national television…The phone company is going to charge you 50 cents, but isn’t it worth 50 cents to save Larry’s life? Or look at it this way: Isn’t it worth half a buck to see us boil Larry on TV?”
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