For Startups Marketing To Seniors, A Novel Idea: Move In With Them

Young entrepreneurs who develop products for older adults have found a way to get instant feedback: They simply move into senior housing, where residents can tests those products on the spot.
Read more: http://www.npr.org/sections/alltechconsidered/2016/11/12/501819337/for-startups-marketing-to-seniors-a-novel-idea-move-in-with-them?source=Snapzu