Snap Wants to Help Brands Track When Ads Drive People to Locations

Snapchat once pledged not to be creepy with advertising. But the app does know an awful lot about where its users go in the real world. To help advertisers leverage that unique data, Snap Inc. is set to roll out Snap to Store. Marketers will be able to use the tool to measure whether their ad campaigns on the Snapchat app actually drive users to specific locations, like stores, restaurants and movie theaters.
Read more: https://www.wsj.com/articles/snap-wants-to-help-brands-track-when-ads-drive-people-to-locations-1491991203?source=Snapzu