Peering Inside Google's $19 Billion Black Box

There's a $19 billion black box inside Google. That's the yearly amount Google pays to companies that help generate its advertising sales, from the websites lined with Google-served ads to Apple and others that plant Google's search box or apps in prominent spots.
Read more: https://www.bloomberg.com/news/articles/2017-10-09/google-s-19-billion-black-box-is-worrying-investors?source=Snapzu