U.S. iPhone Users Will Spend an Average of $88 Per Year on Apps by 2020, an 86% Increase from 2016

U.S. iPhone users will spend an average of $88 per year on premium apps and in-app purchases (IAPs) by 2020 according to a new forecast based on Sensor Tower Store Intelligence data. Our projections place calendar year 2019 per-device revenue at approximately 86 percent higher than 2016 and about 40 percent higher than our forecasted average user spend in 2017. In this report, we break down this growth by year and look at which categories we project will account for the most per-device spending by the the end of 2019.
Read more: https://sensortower.com/blog/revenue-per-iphone-forecast?source=Snapzu