The Nintendo Switch was the hottest product on Black Friday and Cyber Monday — and it wasn't even on sale

Nintendo dominated online sales on Black Friday and Cyber Monday thanks to the company's wildly popular Switch game console, Jefferies analyst Atul Goyal said in a note to clients. The Switch was the best-selling product online across all product categories among online retailers on Thanksgiving, Black Friday, and Cyber Monday, according to Adobe's Digital Insights Initiatives. Nintendo offered no discounts during that time, although the console was already priced below $300.
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