Rapper Lil Nas X appointed chief impact officer of Taco Bell as more brands embrace uninhibited stars

The singer represents "an authentic manifestation of this openness, this irreverence, this rebellion" that brands want to capture, one marketing expert said.
Read more: https://www.nbcnews.com/business/business-news/lil-nas-x-appointed-chief-impact-officer-taco-bell-more-n1277473?source=Snapzu