The downfall of Reebok. Why and How it happened?

Reebok once had the coolest and famous shoes. It was one of the world famous brands along with Adidas, Nike, Puma etc. established in 1985. It was founded by JW Foster and sons in UK and now it has its headquarters in Boston, USA. After its establishment for about 20 years it had market dominance in USA. Reebok gained a popularity in USA for its shoe lines like, Reebok pump, Reebok Freestyle etc and also all the sport wears it manufactured. With in few years of establishment Reebok already has been sponsoring major leagues and sport teams.
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