Saturday, 11 April 2015

Facebook just filed a fascinating patent that could seriously hurt Google's ad revenue

Facebook just filed a fascinating patent that could seriously hurt Google's ad revenue


Facebook has filed a fascinating patent that suggests it has considered building a mega ad exchange that harnesses its social data to serve ads and, interestingly, content (like paid-for news articles or videos from brands, otherwise known as native advertising) on sites beyond the social network's own platform.

Read more: http://ift.tt/1DUFRSF

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