Mark Pincus, Zynga’s Founder, Returns as C.E.O.

When Mark Pincus hired a new executive to run Zynga, the online game company he founded, he wrote on Twitter, calling the executive, Don Mattrick, an “Internet treasure.” Now, less than two years later, Zynga’s Internet treasure has left the company, and Mr. Pincus has returned as chief executive. The departure of Mr. Mattrick was not altogether surprising to many in the industry, since a long-running turnaround plan that he set in motion at Zynga had yet to take flight.

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