The last 12 months have been pivotal for Snapchat, the four-year-old messaging service known for making its posts disappear. Its Snapchat Stories (aggregating a user’s images of a day or event) now generates more images than its core messaging function. It has built-in video chat, advertising and even a feature that lets users send money to each other. With its Discover program, it has forged partnerships with some of the world’s most powerful media organizations.
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