Amazon will reportedly soon sell its own private-label groceries

Amazon will soon roll out its own private-label brands of common household items like coffee, diapers, and other perishable groceries, according to a report from The Wall Street Journal. The offerings will consist of perishable goods like baby food, tea, coffee, spices, and non-perishables like laundry detergent. These products will live under brand names like Happy Belly, Wickedly Prime, and Mama Bear.
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