Sugar’s Not Just Bad for You—It’s Bad for Coca-Cola’s Business

Now is not a great time to be in the sugar business. On the health front, Philadelphia is joining the list of cities that want to tax people on sugar-sweetened drinks, and the Food and Drug Administration just approved a new nutrition label that would place more emphasis on calories and added sugars. Meanwhile, sugar has become a volatile commodity: in the past year, prices have tanked over a dozen times before shooting up over 30 percent this month compared to a year ago.
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