People are turning on ad blockers because of data-consuming ad tech

The real reason people are turning on ad blockers is less about annoying ads and more about data consumed by the invisible tracking that goes on behind them, according to a new report by Secret Media. Ads take up just 9% of the space on a web page, but are accountable for 54% of the load time, the study found. This results from the data tracking and cookies that come with ads.
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