The Future of Analytics: Illuminating the Modern Workplace

I'm often asked in which area of business I expect analytics to make the biggest strides in the near future, and my answer is pretty simple, although perhaps counterintuitive: it will be within the workplace itself. Endless resources are spent on gathering consumer data -- and rightfully so -- yet to many companies, the dynamics of their own workplace remain a mystery. It isn't for lack of data. Written communication is difficult to analyze because it is unstructured, making it inherently resistant to quantification.
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